It’s February 2nd, and we all know what that means - Groundhog Day is here again!
Now (this may surprise you to hear), Groundhog day means nothing to your digital ads. Mainly because digital ads aren’t superstitious (or sentient) but also because the success and future of your digital adverts can’t and shouldn’t be determined but what happens on one given day.
Campaign performance is a marathon, not a sprint and you’ll never find out how to improve your ads if you focus solely on one day, one metic or, one single area of success.
When it comes to digital ads, you don’t have to look toward a random animal for indicators of what’s happening and what’s to come. You can find out plenty about what’s working well, what’s performing poorly, what you should continue to do, and what you need to change in the future with your ads by examining reliable performance indicators consistently over an extended period of time.
Now, we’re very careful to always stress that clicks and views aren’t necessarily the be-all-and-end-all of a digital ad campaign’s success so make sure that you’re one of the businesses out there that’s putting in the work and attempting to quantify your creative so that you can learn from what you’ve done in the past and improve what you are doing now.
If you don’t start employing performance-informed creative and examining your campaigns consistently…you’re going to get stuck in a loop of making the same mistakes again and again and again. Sort of like…Groundhog Day.
If you'd like help improving your digital ad campaign performance or simply want some guidance on how to start working on it yourself - speak you our team of dedicated digital ad specialists today!