Creative Adaptation
Scale Fast
Needs to
We partner with global brands and agencies to design, build, and scale the thousands of ads needed to power their digital marketing campaigns.
From 'Hero' to 'Halo'
Since 2015, Deviceful has been supporting global brands and their agencies to deliver creative production at scale.
We help deliver hundreds of thousands of static, animation and video ads across all the major Social, Display, Video, DOOH and Audio, media platforms.
Marketers' challenge
Brands are struggling to keep up with the Content Gap.
This relates to the challenge of trying to source, assemble, create, QA and deploy the mountain of digital assets/formats required.
Often marketers fall short meaning their media buying teams are less efficient and performance suffers.
Our media agency constantly want 100s of new variations to test and we can’t keep up
COMMON CHALLENGES FOR MARKETERS
TYPES OF ENGAGEMENT MODEL
1
AUTOMATION
Using automation tech and AI, we produce high-quality ads (animation, motion, interactive) on-brand, on spec, and performance-ready. Built for fast, efficient campaign delivery.
QUALITY ASSURANCE
We handle creative QA - ensuring every asset meets specific requirements, brand guidelines, and platform best practices for flawless delivery across regulated, multi- touchpoint campaigns.
2
3
REVIEW & REFRESH
Once the ad campaign is live, we can work with the media teams to track performance and where needed, make creative changes to aid conversations. We can also do full creative refresh once fatigue sets in.
SPECIFIC RESOURCE AREAS
PRODUCTION
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Image sourcing / cropping
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Ad copy creation
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Video Editing / rendering
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Resizing
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Localisation
QA/QC
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Robust QA of digital, audio and image linear ads.
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Correct ad transform errors
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2-4 rounds of amends
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Resubmit and push to media platforms
REFRESH
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Work with media to track performance
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Make rapid real time changes to increase performance
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Analyse campaign performance for future campaigns.
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Undertake new creative adaption work
CREATIVE AUTOMATION
CASE STUDY - REDDIT
Deviceful collaborates with Reddit's in-house design studio to construct thousands of ad variations required for their user acquisition campaigns.
Utilising a top-tier creative automation software (Celtra), we establish the feeds and templates necessary to streamline the production process, thereby conserving hours of manual development time. This enables us to generate numerous copies, languages, images, and size variations within days instead of months and at a significantly reduced cost.
Upon completing the ad quality assurance process, we proceed to deploy all ad variations across Reddit's Social and Display activation platforms.
