Creative Adaptation
Scale Fast
Needs to
We partner with global brands and agencies to design, build, and scale the thousands of ads needed to power their digital marketing campaigns.
Delivering
ads across all
digital channels
For the past 8 years Deviceful has been supporting global brands and their agencies to deliver creative production at scale.
We help deliver hundreds of thousands of static, animation and video ads across all the major social, display and video media platforms.
Marketers' challenge
Brands are struggling to keep up with the Content Gap.
This relates to the challenge of trying to source, assemble, create, QA and deploy the mountain of digital assets/formats required.
Often marketers fall short meaning their media buying teams are less efficient and performance suffers.
Our media agency constantly want 100s of new variations to test and we can’t keep up
COMMON CHALLENGES FOR MARKETERS
TYPES OF ENGAGEMENT MODEL
1
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Audit your creative process from end to end
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Produce a series of recommendations based on industry best practices.
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Offer strategic advice around in-housing creative operations
CONSULTANCY
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When appropriate, provide direct resource to accelerate production
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Help appoint and train new internal resources to deliver better ad creative
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Look at audience data segmentation strategies to help inform your creative outputs
RESOURCE
2
3
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Help Identify, set up and run new creative tech solutions to scale creative production
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Research AI based automation process to increase efficiency
AUTOMATION
SPECIFIC RESOURCE AREAS
ASSET PREP
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Image sourcing / cropping
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Ad copy creation
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Video Editing / rendering
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Resizing
-
Localisation
AD CREATION
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Manage ad
generation process
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Develop new
templates
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Maintain feeds
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Update and Create
new ad variations
QC/QA
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Review creative
via a robust QA.
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Correct ad
transform errors
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2-4 rounds of
amends
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Resubmit and
push to media
CREATIVE AUTOMATION
CASE STUDY - REDDIT
Deviceful collaborates with Reddit's in-house design studio to construct thousands of ad variations required for their user acquisition campaigns.
Utilizing a top-tier creative automation software (Celtra), we establish the feeds and templates necessary to streamline the production process, thereby conserving hours of manual development time. This enables us to generate numerous copies, languages, images, and size variations within days instead of months and at a significantly reduced cost.
Upon completing the ad quality assurance process, we proceed to deploy all ad variations across Reddit's Social and Display activation platforms.
