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  • Christie Clark

The best ad is the one you get to see

4 super-easy ways to improve the render-speed of your ads


Getting your digital ad in front of the right people is suuuper important. Nobody’s going to deny that media buying and the channels you choose to employ have a massive impact on ad performance but all of the work you do getting that stuff right can be immediately undone by one small (but important) factor.


It may seem simple. May appear to be something you shouldn’t even need to add to your considerations list (because it’s so obvious) but it stands to reason that all of the strategic mastery and creative brilliance in the world won’t salvage an ad that just can’t load.


You only have a second to grab a viewer’s attention when they scroll by and, if your digital ad isn’t present and visible as they pass, you’ve lost a prime opportunity to present them with your marketing. And, sadly, once they’ve gone they are gone. Time, money, and effort all goes down the drain because, when push came to shove, your ad choked.


Luckily, we know some really easy ways that you can improve the render-speed of the adverts you commission or make. Today we’d like to share four really simple things that you can start doing today to improve the likelihood of your ads rendering in time for passive scrollers-by to see them (alongside some Schitt's Creek memes...obvs).

Deviceful’s top tips for improving render-speeds


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1. Avoid using high resolution assets.


The quality of the files you employ when building a digital advert is important but using high-resolution imagery can make the creative files of your advert heavy. Try to use the smallest (but visually crispest) files you can and (compensate if possible) to minimise the chance of the total file size increasing the load time of your ad.


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2. Keep the FPS (frames-per-second) of your files low.


The FPS of any video clip that you use in your digital ad should be 10-15 wherever possible. Video files can get large quickly so maintaining a restricted FPS will help reduce the total weight of the advert you create and maximise potential load speed.

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3. Compress your files properly.


Any and all files that you use (image, audio, video, etc.) should be compressed as a standard part of your design and build process. This will reduce a good amount of the advert’s eventual size and make the whole thing easier to load. For a quick fix we like to run things through tinypng.com.



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4. Avoid leaving hidden layers on any creative.


If an asset is inside the file or on the ad canvas (whether it's hidden or even set to 0% opacity) it will count towards the overall ad size and will affect the loading speed of the advert.



We all know that the purpose of an advert is to be seen, to be engaged with by consumers and prompt a desired response from an audience. So, you need to remember (at the end of the day) that if your target market doesn’t see the ad you’ve made (and never gets the chance to engage with it) there was never any point in you investing your time, money, and effort into making it.


So, let’s all agree to bear the importance of load-speed (and what will negatively impact it) in mind when designing ads from now on!


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Want to make ads that are guaranteed to load properly and make an impact, partner with us!


Working with specialists like Deviceful means that you get faster, smarter, and more scalable ads that bridge the gap brilliantly between creative and media.


So, don’t let your creative let you down - speak to our specialists to stay ahead!


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Want to find out if we can take your Digital Creative to the next level?

New Broad Street House, London, EC2M 1NH

T: 07866478788
E: info@deviceful.co.uk

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