6 years of working
BBC
with the
A Publisher Partnership
THE CLIENT
BBC News is the world’s most trusted international news broadcaster, sharing accurate, impartial news 24 hours, 7 days a week. Their teams act as a commercial arm of the BBC and work with brands to create partnerships that connect them with a curious and globally-minded audience through bespoke branded content, sponsorship, and advertising opportunities.
KEY RESULTS
AV YOY INCREASE IN PROJECTS
119%
PROJECTS DELIVERED SO FAR
>140
SUPPORTED TEAMS & CONTINENTS
5
OVERVIEW
Over the past 5 years we have worked with your Global teams for BBC News, (from New York to Canada and Singapore to Europe). The amount of work we do for you has almost doubled every year which is a testament to the continued value a partnership with us brings to your worldwide publications.
PROBLEM
The BBC needed a full-service rich media solution to provide clients with more engaging and immersive units. Plus the ability to compete with other publishers who had internal creative teams dedicated to display activity. A self-serve platform required building out a team of unknown size and skillsets with high initial upfront costs and long-term commitments to many platforms.
SOLUTION
Due to our build and serve access to multiple Creative Management Platforms (CPMs) we were able to supply the BBC Global team with a project-by-project solution that focused on fulfilling the brief and KPIs set by clients, with no limit by platform capability.
We provided a complete service of ideation, design, and build through to generating the tags and implementing third-party tracking for serving across their portfolio. All hosted within the platform we thought had the best solutions to fulfil a brief.
This led to a single point of contact for all the global teams, a unified CPM, irrespective of platform, and no minimum commitments or long-term tie-ins to a tech stack.
Since starting out providing engaging, high-performing Rich Media units we have also helped develop a number of custom formats that allow for more engagement with a brand but also adhere to, and respect the editorial values of the BBC, a key goal of ours when working with Publishers.
CLIENT COMMENT
