They needed a scaleable solution that had creative & design at its core. Control & changes to the units imagery & copy needed to be simple and controllable by either Deviceful, the creative agency or Media agency to allow for rapid amends and new unit deployment.

By building out a core template structure (Dynamic methodology) for SKODA, Deviceful were able to rapidly deploy multi variant units across any IAB format. The template could then be used for Brand & Performance. By being involved in designing & planning from the initial stages we were able to build the units in a way that allowed for copy and image amends to be controlled via a Google Sheet. Meaning adaptations took minutes not days.