Display | Dynamic | IAB Standards
We build a modular design that that allowed for creative adaptation across Prospecting and Retargeting. We also worked with the feed creation team to ensure that all columns had the information necessary to create custom, complex rules. Like if a product was OOS the rules allowed for a similar product, within the same sections and price rage was shown.
A single master template that could be used for both Retargeting and Prospecting. Units that displayed the last viewed product by the user (where available) combined with more complex rules like ‘price range matching’, ‘product type’ and audience ‘best sellers’. There also needed to be the ability for the units to not show units that had recently gone OOS. The units also needed to have the ability to have an opening frame for branding purposes that could be turned on and off.