Equifax
Display | Dynamic | IAB Standards
Solution
We built units that were powered by two feeds. The first being a Google sheet that was populated with credit scores for 16 cities, these displayed based on the users location data. The second was a Google sheet that powered the copy and images but also allowed for the agency to input targeting keys. When they setup campaigns they were then able to reference the same DC Studio build but control what message and image was displayed by the reporting key.
Challenge
Equifax needed units that had multiple dynamic elements to them, some constant, display location specific credit score based on location, others controllable, ability to control message to specific audience. The units needed to be updated monthly with new data.
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