AA
Display | Dynamic | IAB Standards
Solution
By implementing a simple dynamic setup we were able to drop this to a 1 day TAT without the need to pause activity. The setup also allowed for the introduction of A/B testing with multiple copy variants and the ability to create new campaign messages without incurring addition creative costs.
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Challenge
The AA needed the ability to change creative reactively and in line with promotional activity, with minimum impact on media spends. Previously if a price changed or copy needed to be amended there was a 3 week turn around time. Activity was paused and multiple stakeholders had to provide feedback & approvals. This lead to drop in performance while activity was not running and incurred costs for creative amends to HTML5 banners.
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Related Projects
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