Creative Adaptation

Scale Fast

Needs to

Helping clients to scale the thousands of ads needed to power their digital marketing campaigns.

We are Deviceful

A digital creative agency focusing on scalable production

We help global brands to design, build and scale the thousands of ads needed to power their digital marketing campaigns.

Marcus Harding (Founder 2024)

Marketers' challenge

Brands are struggling to keep up with the Content Gap.

This relates to the challenge of trying to source, assemble, create, QA and deploy the mountain of digital assets/formats required.

Often marketers fall short meaning their media buying teams are less efficient and performance suffers.

Our media team constantly want 100s of new variations to test and we can’t keep up

COMMON CHALLENGES FOR MARKETERS

TYPES OF ENGAGEMENT MODEL

1

Evaluate your creative process from end to end.
Ensure efficiencies are realised across the entire creative process.
Train staff on latest best practices and platforms.

CONSULTANCY

When appropriate, provide resource to accelerate production
Support implementation of new creative processes to enhance ROI.

RESOURCE

2

3

Work across stakeholder teams to introduce tech workflow efficiencies.
Run test projects on new technologies to improve capabilities and outcomes.

AUTOMATION

SPECIFIC DELIVERABLES

ASSET PREP

Image sourcing / cropping
Ad copy creation
Video Editing / rendering
Resizing
Localisation

FEED SETUP

Sheets creation
Integration into CA tool (Smartly)
Testing

AD CREATION

Manage ad generation process
Develop new templates
Maintain feeds
Create need edits

QC/QA

Review creative for errors (tear sheets)
2-4 rounds of amends
Resubmit and push to media

UA CREATIVE FOR SOCIAL AND DISPLAY

Deviceful works with Reddit’s design studio to build the 1000s of ad variations needed each month for their user acquisition

Deviceful also provided a translations matrix for the all markets (EN, MX, FR, DE, PT, BR) from the EN copy which was provided by Reddit.

Deviceful supplied all completed deliverables via Celtra ready to push into social and display

AREAS OF EXPERTISE

AD DESIGN

Need an advert designed from scratch? We can form the idea and storyboard from existing brand or campaign assets.

DOOH PRODUCTION

We produce creative to fit any screen, any size, whether it’s in your hand or on a wall.

SOCIAL CREATIVE

We can help create marketing assets to be used across social channels, including Facebook Canvas and Pages.

BANNER ADS

We build ad formats of all shapes and sizes, hand-coded with love, ready for delivery on your chosen AdServer.

MICRO SITES

Need a landing page or mini-site? We can design and build custom brand experiences to suit any budget.

ASSET CONVERSION

Let us convert your existing, flat assets into high-impact digital creative.

AD CREATION

We build ad formats of all shapes and sizes, hand-coded with love, ready for delivery on your chosen AdServer.

CREATIVE STRATEGY

We will ensure your concept or ours is perfect fit for digital channels and works for your KPIS.

VIDEO EDITING

We can take existing video files and edit them into specific ad formats like Mobile Vertical video.